Asphalt shingle is still the most cost-effective residential roof you can put on a Michigan home, but only if it's installed correctly. Here's exactly what goes on every roof we do.
It's not the shingle. The big three shingle brands all make a competent architectural shingle. What kills roofs in Oakland County is the stuff underneath — and the stuff most contractors skimp on to win bids.
The four killers we see, in order:
We address all four on every roof. It's not optional, and it's why our installs cost what they cost.
No "good-better-best" upcharge games. This is what we install — it's already in the price.
There are sixty-plus residential asphalt shingles on the market. We install three. The rest either don't perform in Michigan freeze-thaw or don't come with a warranty worth the paper it's on.
Best for: the broadest range of homes. Most popular shingle in North America for a reason.
Why we like it: the LayerLock technology gives a wide nail zone, which means fewer misplaced nails and a stronger wind warranty. StainGuard Plus algae resistance is standard.
Warranty: up to 50 years material, lifetime limited. WindProven unlimited wind speed when installed by a Master Elite contractor (that's us).
Colors we install most: Charcoal, Pewter Gray, Weathered Wood, Barkwood, Hickory.
Best for: homes in higher-wind exposure areas (north Oakland, open lots, lakefront).
Why we like it: SureNail Technology gives a fabric reinforcement strip across the nail zone. We can't argue with the wind-pull-off tests.
Warranty: Platinum Protection up to 50 years when installed by an Owens Corning Platinum Preferred contractor.
Colors we install most: Onyx Black, Estate Gray, Driftwood, Aged Copper, Sand Castle.
Best for: homeowners who want a tougher shingle and don't care about brand-name recognition.
Why we like it: SBS-modified asphalt. It's a tougher, more flexible shingle that handles freeze-thaw better than standard SBS-free competitors. The "AR" is for algae-resistant.
Warranty: lifetime limited with Class 4 impact rating — many insurers offer a premium discount.
Colors we install most: Storm Grey, Midnight Black, Weathered Wood, Antique Brown.
We get this question on every first call, and we don't dance around it. Here's the honest range as of 2026:
Those are real ranges from real Oakland County jobs we've quoted in the last twelve months. Your number depends on your roof. The way to get it: request an estimate.
We'll measure the roof, inspect the decking and flashing, and send you a line-by-line spec within two business days.